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I worked with Soulcrate on their crazy idea to throw a block party in Downtown Sioux Falls. The identity is comprised of a wreath of animated elements. The borders can be remixed, rearranged, and reconfigured at different points in its animation; creating a multitude of variations. Banners, posters, and online fliers were all part of the campaign.
TSD was extended into a quasi-annual event and has led to various iterations.